Our Company

Founded in May 2015, launched in March 2016 and based in Cambridge, Ontario (Waterloo Region), StayBillety is an international affordable, online accommodation service connecting like-minded guests and hosts.


Celebrating community with its unique affinity-based affiliate model, StayBillety is also a social enterprise whose business supports charitable organizations.

With StayBillety, guests traveling for concerts, commencements or competitions connect with enterprising hosts who share their common interests.

Click here for press kit and media page. Visit StayBillety’s Facebook and follow @StayBillety #ComeOnIn


Barbara Jones has produced and supported consumer-facing media products for over 30 years, both multi-lingual and multi-platform.  Her executive roles include positions at The Travel Channel (helped to launch travelchannel.com),  The Weather Channel/Weather.com (headed International Online including the launch of Spanish & Portuguese versions of weather.com), Western Broadcast Sales, Power Broadcasting, and Alliance Atlantis.  She helmed her own company, SailorJones Media, for over 15 years. Barbara holds a BAA (Radio/Television Arts) from Ryerson University and an MSc (Radio/Television/Film) from Syracuse University where she is a Professor of Practice in the S.I. Newhouse School of Public Communications.


Michelle Gay holds a Master of Information (M.I., ALA accredited) from the University of Toronto, and a M.F.A. from the Nova Scotia College of Art and Design. Her area of research and practice, knowledge-media-design, focuses on new forms of visualizing and sharing knowledge & information through interface design, digital technologies, user-experience and participatory design methods. Michelle sits on the Board of Toronto's Power Plant Contemporary Art Gallery and is involved in other city-planning initiatives to build vibrant civic spaces.   She has operated a design company for over 15 years.


Beth Egan, a 25-year veteran of the advertising industry, is leading overall strategic communications and media planning for StayBillety.  She has worked for top media agencies such as MECGlobal, MediaVest and UM, and has led strategic media planning for Coca Cola, AT&T Mobility, Kraft/Nabisco and L’Oreal Paris.  Beth teaches Media Planning and Advertising Strategy as an Associate Professor at Syracuse University.  Her research interests include Native Advertising, Cross Media Synergy Effects and the Economics of Media Buying in the World of Big Data. Beth holds a Bachelor of Science in Advertising from Syracuse University and an MBA from Southern Methodist University. 


At StayBillety, Rick Burton is focused on strategic planning and business development. A global sports marketing expert with extensive sponsorship experience, his previous roles include CMO of the US Olympic Committee and Commissioner of the Australian National Basketball League.  For over 20 years, Rick has operated Burton Marketing Group working almost exclusively in league management and sponsorship for entities such as IMG, the U.S. Basketball Academy, Philippine Basketball Association (PBA), Japanese Pro Soccer league (J-League), National Football League (NFL), National Hockey League (NHL), Australian NBL, Visa, Oakland Raiders and Sport Accord. More recent clients have included the Buffalo Bills (NFL), the Professional Bull Riders and TSE.



Debra McLaughlin, Strategic Inc.

Jeff Rubin, SIDEARM Sports



Sean Branagan, CEO eVangelist, Founder Communigration, Partner C3 Strategic Inc., Director Center for Digital Media Entrepreneurship at SU’s Newhouse School

Terry Brown,, Executive Director, Falcone Center for Entrepreneurship, Syracuse University, Whitman School of Management

Prof. Neil Tarallo, Cornell University, School of Hotel Administration, Senior Lecturer and Entrepreneurship Bootcamp for Veterans Program Director

Prof. Jill Tomasson Goodwin, University of Waterloo, REAP (Research Entrepreneurs Accelerating Prosperity) Centre Executive



Accountants:   Collins Blay (Kingston, ON)          

Legal:  Daniel Schmidt (Kitchener, ON), Carolyn Musselman (Cambridge, ON), Michael Bean (Kitchener, ON)